A key question when it comes to patient recruitment for clinical trials is, “What is the best way to convey my message to potential participants?” And in today’s digitally connected world, it may be easy to forget about how many opportunities – both digitally and traditionally – we have to communicate with your audience.
Take direct mail, for example. It is safe to say that direct mail has stood the test of time when it comes to its effectiveness as a marketing tool. When implemented properly, a direct mail campaign can deliver a highly targeted message that generates positive responses. Yet, people often neglect direct mail as something relevant “only in the past.”
With 73 percent of U.S. consumers reporting that they prefer direct mail for brand communications, direct mail is hardly a thing of past. This means that when it comes to your patient recruitment strategies, direct mail can play an integral part in your communication efforts. But now we challenge you with this:
Q: How can you make the most of your patient recruitment direct mail campaign?
A: By taking advantage of the potential of both direct mail and digital communication channels.
Integrating communication channels is a great way to communicate with your audience on a higher, more engaged level. So we ask you, have you ever considered integrating video into your direct mail campaign? With a simple QR code linking to a video (or link for those readers without QR code scanners/smartphones), you can provide your audience with even more information. Check it out:
Direct Mail: take advantage of direct mail’s ability to target specific audiences by getting the right message to the right people.
Video: Once you grab your audience’s attention with your direct mail recruitment piece, take advantage of video’s ability to engage your audience and help them gain a higher level of understanding.
Video content can include things like:
-More information on the clinical trial(s) you are currently conducting
-Information on a specific indication
-Healthy tips and advice for your audience
-Information on your organization and staff (help your participants get to know you!)
It’s estimated that 89 million people in the U.S. are going to watch online videos today… do you want to miss out on the opportunity to connect with them?
Click ‘play’ above for a quick review of how you can integrate video into your direct mail patient recruitment campaign.
Interested in what direct mail and video can do for your patient recruitment in clinical trials? Give us a call today at 1-888-299-1202 and let’s discuss an integrated approach to your recruitment strategies. And in the meantime, be sure to subscribe to our monthly e-newsletter here or connect with us on Facebook, Twitter, Google+ or LinkedIn!