Experts agree that patient enrollment in clinical trials can be a time-consuming process that has the potential of delaying just about any clinical trial. Over the next four blogs, I will tell you about the 7 tips for better patient clinical trail recruitment direct mail marketing. These tips can be found on City List America’s brochure on our website.

First Tip is “This is Not a Sale!” At first glance, your mailer should convey a professional message and not appear to be ‘junk mail’ or trying to sell a product.

Second Tip is “Valuable Time”. Convey to the patient that you know how valuable their time is. Tell them how much time the trial will take and describe what the value proposition is to them such as monetary compensation, study medication, diagnostic tests and clinic exams.

There are also 7 tips for healthier holiday baking. Tip one is to add nutrient dense foods and flavorful ingredients. Instead of adding more sugar, you can enhance sweetness by adding dried fruits. Tip two is to try flax meal and chai seeds. Chai seeds are a good source of omega-3 fatty acids and flax meal can be used as an egg replacer.

Next: Tips three and four for better marketing and healthy baking