As you look through your mail every day, you have probably picked up on the telltale signs of junk mail. Advertisers do all they can to hide the fact that they are just trying to sell you something, even imitating handwritten notes on the outside of an envelope to make it look personal. But the junk mail signals are still there, and if your clinical trial recruitment notification carries any of those signals, you risk it being thrown away before it’s even opened by the recipient.
Use a Name and Address
One of the clearest marks of junk mail is the designation “current resident.” It clearly shows that the mail is intended for whomever receives it, not necessarily the addressee! At the very least, your clinical trial recruitment postcard or envelope should use the name and standardized address of the person it is intended for.
High Quality Materials
Because junk mail advertisers send out such huge quantities of flyers, they tend toward using very cheap, thin paper and inferior printing. Thus, a recruitment postcard that is printed with high quality ink on sturdy stock already stands out from the rest of the mailbox’s contents.
Professionalism, not Hype
Junk mail seeks to grab your eye by promising savings and using bright colors. Your flyer, on the other hand, is more professional than that. If you are using a directed mailing list, you already know that your trial will have interest for the recipient. Make sure that the nature of and critical information about your trial are clearly visible, and no over-the-top marketing hype will be needed!
Don’t Send it to Everyone
Finally, perhaps the biggest difference between junk mail and your clinical trial recruitment postcard is that you aren’t interested in telling everyone in town about your study. At Clinical List America, our directed mailing lists let you spend your money on reaching only those people in the community who are likely to qualify for your upcoming trial. Call us today to find out more.