Only 4% of the eligible patients actually participate in clinical trials according to the NIH. They go on to say that the public is poorly informed about the clinical trials enterprise. Ken Getz of CISCRP also says, “We are facing a national public health crisis. Trust and incidence of volunteerism in clinical research is declining”.
What can be done to educate people and let them know that they are not guinea pigs but rather super hero’s? That they are not only taking charge of their own health but helping others today and for generations to come.
Why not use a motion graphic video to educate! According to Forbes, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text! Those percentages tell the story.
Motion graphic videos can be linked to your website, they can play on a monitor in your waiting room, you can link them in your next electronic communication, or you can have them playing on a monitor at the next event that you are hosting or exhibiting at. Wherever there is an electronic medium, you can play a video.
Your next thought is “how do I go about putting something like that together” – “I don’t have the time or expertise!” Don’t worry – that is the easy part – just pick up the phone and call Clinical List America at 888-299-1202 and we can take care of it for you.
We can put together an overall educational motion graphic video, like we have on our website www.clinicallistamerica.com (see icons at the bottom of the home page) or the video can be targeted to a specific indication.
Just give us a call and we will take care of it for you!