The Volunteer needs to be considered as a partner of the study from protocol writing through the trial itself. If you make participation a easy, positive and a comfortable experience, a volunteer would be more likely to participate in other studies or recommend participation to family and friends. Make the trial “Volunteer-Centric”!
Based on those recommendations, you have now built a foundation for a word-of-mouth marketing campaign. When future recruitment pieces arrive in the mail, you have a more interested audience. You have also gained a study that is efficient, cost-effective and where you and the volunteers become more like family.
If you would like to find out more about “Volunteer-Centric” and creating a recruitment target audience, contact Mary Lou.