Not long ago, video was confined to television and movie theater screens. With the explosion of digital media and the availability of mobile devices, however, it is now possible to view videos anywhere, any time, and on nearly any topic the viewer can imagine. Video content is valuable for more than simply entertainment; marketers quickly recognized the potential to communicate a message in a more engaging, effective, and memorable way than text ever could. Advanced tools and processes have made it very convenient to create a high quality video that presents your clinical research site’s work, mission, and contact information to potential volunteers. Here’s how video content can transform the way you tell people about your site:
Create Your Own Content
Producing a video introducing your site to the public doesn’t mean that you have to assemble a camera team, hire actors, and build sets. All you have to do is tell us what you want to say and how you want to say it. We will assemble a motion graphics video complete with great animation, top notch voice-over, and perfect pacing that will keep the viewer watching to the end. The video is branded for your specific site, not a generic or stock video.
Did You know?
Source – 3M Corporation and Zabisco
Send it To Everyone on Your List
Once it is complete, your video is ready to go to work promoting your site. Here are just a few ways that you can educate potential volunteers with your video with minimal effort:
- Embed the video in an email blast to your site’s current mailing list.
- Feature the video as an introduction to clinical research on your website’s home page.
- Take your eNewsletter to the next level by replacing text with video content.
- Use your video in social media outlets to attract the attention of friends and followers.
You can also display the video at community events to give visitors a quick overview of what your site does. After you answer any specific questions, community members will walk away with a fuller understanding about clinical research in general and about how they can work with your site to advance progress in the field of medicine.
Teaching and Orientation
The content of your unique video is flexible, and will depend on how you plan to use it. You may be seeking to counteract false ideas about the safety of clinical research trials for the participants. You may want to focus on the benefits that trials hold for those who volunteer, such as access to revolutionary treatments and the chance to help millions of others who suffer from their indications. A video can also function as an orientation tool for those who are interested in volunteering. A URL printed on a postcard or sent in an email notification, for instance, can take a volunteer to a video that explains the qualifications and requirements of a specific upcoming trial.
It’s easier than ever before for your site to use the power of video to reach potential and current volunteers with your site’s important messages. Call or email us today to find out how our experience and understanding of the clinical research field can work for you.