Whether it feels like it outdoors in your part of the country or not, spring is just around the corner! The warming temperatures will have people itching to get out of the house and do something outside, so it’s the perfect time for your clinical research site to get involved in some community events, laying the groundwork for clinical trial patient recruitment down the road. Whether you’ve already sponsored dozens of health fairs or have never set up a booth, here are some tips to give you a head start on some great spring and summer clinical trial recruitment strategies.
Great Events for Your Clinical Trial Recruitment Strategies
There is a huge range of variety in the kind of events your site can participate in, as well as the level of involvement you choose. 5k and 10k runs are very popular, and “mud runs” are gaining more attention every year. Many communities hold health fairs to encourage exercise and good eating habits, and there are even state and national conventions to consider. Your site may want to simply set up a table and talk to people, or help to sponsor the event for some great publicity.
Give Stuff Away
There’s nothing like handing someone a free gift for starting a conversation about clinical trial patient recruitment. Desirable promotional items like can coolers, T-shirts, and water bottles open the door to talking about your site with community members who might otherwise never have contact with you. A drawing for a bigger item is also a great way to increase your site’s mailing list—ask people to sign up with their names and email addresses to be entered in the drawing.
Your research site is a unique member of the community. Our clinical trial recruitment strategies can help you design signs, banners, exhibits, and giveaway items that show exactly what you do and invite the community to engage with you on a personal level. The events you sponsor/attend this coming spring could provide just the boost your site needs to empower its clinical trial patient recruitment activities through the rest of the year.