When you think about patient recruitment for clinical trials, what is the first thing that comes to mind? Is it email marketing? Reaching out to the local community via traditional media outlets (i.e. newspapers, television)? What about one of our favorite strategies, targeted direct mail?
While all of the above mentioned have the potential to be effective recruitment strategies (particularly targeted direct mail when working with Clinical List America – ha-ha. But really…), we also want to mention something that you may not have considered before. Promotional products.
Potential participants are more likely to participate in clinical trials if they are familiar with and trust the site conducting the clinical trial. So how do you get cozy with the community? Start by getting involved, and staying top of mind, with smart marketing tactics.
It doesn’t take heavy advertising budgets to market your site to the community. In fact, promotional products provide a cost effective way to keep your name out their and your brand top of mind and familiar to potential participants. According to the global Advertising Specialty Institute (ASI) Impression Study V.3 released in Nov. 2012, “promotional products consistently rank among the most influential, enduring and cost-effective ad mediums available.” The study also goes on to say promotional products, “deliver commanding advertiser recall” from 87 percent of all people who receive promotional products. Talk about top of mind!
Now, you may be thinking to yourself – that’s great, but I don’t know how to order promotional products. Or maybe you’re worried about cost. Don’t! We have a team of promotional product experts that can help you find the perfect items for your site, event and more! Plus, we’ll make sure to find something that works in your budget.
As patient recruitment specialists, we want to see our clients succeed with patient recruitment in clinical trials. Therefore, in addition to your patient recruitment strategies, we recommend implementing integrated marketing tactics that will help your site become a recognized member of the community. This way, potential participants are more likely to pay attention when they see something with your brand on it.
We’re excited to help you, so let’s get started today! Simply contact our customer advocate, Mary Lou, at MaryLou@ClinicalListAmerica.com or 1-888-299-1202. And be sure to stay up-to-date on more patient recruitment tips by subscribing to our monthly e-newsletter here or connecting with us on Facebook, Twitter, Google+ or LinkedIn!