Strategizing new ways to increase patient enrollment in clinical trials can be challenging. Sometimes it can feel like you’ve tried just about everything only to no avail. The need for more effective patient recruitment is great, which is why we want to share some tips to assist you with your clinical trials marketing.
As patient recruitment specialists, one of our primary recruitment strategies is highly targeted direct mail. Based on both experience and research, our team feels that by delivering a direct message to the appropriate audience, recruitment goals can be reached more efficiently and efficiently than with other mass marketing tactics alone. To help increase response rates on your targeted direct mail pieces, consider implementing these tips:
*When sending out a direct mail piece for your clinical trial, consider scheduling multiple mail drops. Life is busy, and sometimes people forget things they “put here for now.” Help potential participants keep you top of mind by showing up in their mailbox more than once.
*“How are you doing, Joe?” When someone uses your name, isn’t it usually the case that you pay them a bit more attention? Gain a potential participant’s attention by implementing hyperpersonalization techniques throughout your mail piece
*When you protect someone’s privacy, that person is typically more willing to share information (knowing that any personal information they provide is safe and secure). Show your potential participants that their privacy is important to you by offering a direct mail piece designed with their privacy in mind.
*People are often drawn to people that they feel they can relate to. Is your direct mail recruitment piece relatable, or does it simply try to appeal to numbers rather than people? Let your potential participants know they are not alone by relating to them through your direct mail piece.
*Trying to find your way to somewhere unfamiliar can be very frustrating. Save your potential participants the unneeded stress by incorporating scannable direction from their exact location to your clinical trial site.
We hope these tips help you reach your patient recruitment goals! If you’d like to learn more tips on patient recruitment, contact our customer advocate, Mary Lou, today at MaryLou@ClinicalListAmerica.com or 1-888-299-1202. And be sure to stay up-to-date on more patient recruitment tips by subscribing to our monthly e-newsletter here or connecting with us on Facebook, Twitter, Google+ or LinkedIn!