Recruiting potential participants for a clinical trial can be hard. Qualification, retention and generating interest in participating are some of the most notable obstacles that those in the clinical research professional face daily. So how do you combat these obstacles? For today’s post, we’d like to focus on how to generate more interest in participating in clinical trials.

As part of your patient recruitment strategies, our team believes that it is imperative to promote constant education to the public. By this, we mean educating the public on exactly what a clinical trial is and how they are beneficial to both the betterment of people’s health and the advancement of healthcare. Sometimes, the public believes that participating in a clinical trial is unsafe or something “not for them.” Therefore, continuously educating the public on exactly ‘what is a clinical trial’ is an important key to not only the understanding of clinical research, but also the individual’s eventual pride in participating in a clinical trial.

At this point you may be asking, “How can we educate the public?” It doesn’t take a big budget, but rather consider some of these creative ways to convey information to your audience:

*Social media – Facebook, Twitter and other social media platforms are a great way to teach potential participants about clinical research

*Community events – Invite your local community to events hosted by your organization. Answer questions they have may have about clinical research or your organization, but make it social and fun!

*Distribute educational pieces about your organization and clinical research

*Participate in community events – get your name out there! If your community it more familiar with your organization, they’re likely to feel more comfortable participating in a clinical trial you hold

As the patient recruitment specialist, it is Clinical List America’s goal to help you reach your patient recruitment goals, so we hope you’ve found these tips help. Once you know your strategy for educating the public, the next step is recruitment. Highly targeted direct mail is our specialty, so be sure to give us a call when you’re ready to find potential participants for your next clinical trial!

To get started, contact our customer advocate, Mary Lou, at MaryLou@ClinicalListAmerica.com or 1-888-299-1202. You can also stay up-to-date on more patient recruitment tips by subscribing to our monthly e-newsletter here or connecting with us on Facebook, Twitter, Google+ or LinkedIn!