The Internet and its many tools have transformed communication, and today it’s hard to imagine conducting business without it. It’s obvious that email, social media, and Web marketing have immense potential for clinical trial patient recruitment. What’s not so obvious is that some online communication methods can waste your time and money if you use them incorrectly. In the worst case scenario, you could even accidentally expose patients’ private information online. Here are some tips for keeping your online clinical trial recruitment strategies legal and effective.
Go for Quality, not Quantity
It can be tempting to begin your research site’s online clinical trial recruitment strategies by setting up accounts on every social media platform that you can think of. But sites like Pinterest, Instagram, and Tumblr, popular as they are, have not yielded much value for clinical trial patient recruitment. It’s a better strategy to focus your attention on writing interesting, eye-catching, and informative posts for a few main outlets—usually Facebook, Twitter, and Google+.
Consider Expert Help
As you get into using social media to get your message out to your community, it might seem logical to task one of your site’s staff members to write and post for you. However, most sites find that it takes more time, skill, and energy than they thought to maintain a consistent posting strategy. Enlisting the help of your recruitment agency to handle this part of your clinical trial patient recruitment guarantees that your posts will be well-written, posted on time, and tied into your other clinical trial recruitment strategies.
Make Privacy a Priority
We all know how information posted carelessly online can lead to serious privacy breaches. Just as you run all printed materials through an IRB, your online activity needs to be checked to ensure that it does not violate the privacy rights of patients. This is another important step that your recruitment agency can take care of for you.